This is a guest post from Celina Lucas and it covers email marketing on a broad scope. Over the coming weeks, we will discover together, how to build your list; how to load your autoresponder and other email marketing related issues. If you have anything in particular that you want me to treat here, leave a comment.
Email Marketing: A Simple Guide
By Celina Lucas
Email marketing is potentially the most effective way to market your small business – by building a mailing list.
You may have heard the theory that it takes seven ‘touches’ before someone becomes a customer. Certainly it’s true that for marketing to be effective, it has to be persistent. An email newsletter is an excellent way for you to persistently contact potential clients and customers.
If someone has agreed to sign up to your newsletter, then they’re already interested in what you have to offer. By sending them regular newsletters full of interesting and useful contact, you’re keeping your business in front of them (by regular, I mean fortnightly or monthly newsletters. Don’t go crazy and start spamming people with a daily email – they will unsubscribe quicker than you can blink).
So how do you get people to sign up to your list?
Offer them something free and of real value if they sign up: a short eBook, a discount voucher, a report, a tip-sheet
Ask them! If you’re networking, ask if you can add them to your mailing list
Promote your list on social media networks, on your blog, website and marketing materials
This is important because you cannot just go cribbing emails from all over the place and adding them to your list, you’ll be blacklisted before you can say ‘spam’.
You’ll also need to use an email service provider such to actually manage your lists and send your newsletters. It’s vitally important that you use a ‘double opt in’ form which means that people have to confirm that they’re happy to receive the newsletter before it’s sent. Using an email service provider also means subscribers can opt out at any time if they decide they don’t want to receive the newsletters any more.
Of course, providing a newsletter full of great content can also take up quite a lot of time. Again you can outsource this task to a freelance writer or virtual assistant if you don’t have time to do it yourself. Make sure you don’t give your readers the hard sell every time you send them an email. Mix up your sales talk with information, free stuff, news and other interesting content. You can send newsletters as plain text or in HTML formats.
You may want to experiment with the frequency of your newsletters to see what is most effective. Twice a week would probably be too much but monthly newsletters might not be enough. Use a simplified marketing plan to help you map out upcoming newsletters and their content.
Want more information and advice on setting up a home-based business?
Go to http://www.domestic-entrepreneur.com to sign up for the 7 day FREE e-course ‘Kickstart Your Home-Based Business’. Domestic Entrepreneur is the one-stop information website for anyone who wants to start earning an income from home, for whatever reason.
Celina Lucas is the author of the Amazon Kindle books ‘How to Start a Business When You’ve Got No Time – Or Money’ and ‘Article Marketing for Beginners’. She runs Domestic Entrepreneur.com plus her virtual assistance business Office Alchemy.
Article Source: http://EzineArticles.com/?expert=Celina_Lucas
So what do you think of this tips? Let me know by leaving a comment if there’s anything you want to know more about.