Email Marketing: A Simple Guide

email marketing tipsYou’ve heard that the money is in the list. Or maybe you haven’t. Either way, building a list of email subscribers is important if you want to move your business to the next level.

This is a guest post from Celina Lucas and it covers email marketing on a broad scope. Over the coming weeks, we will discover together, how to build your list; how to load your autoresponder and other email marketing related issues. If you have anything in particular that you want me to treat here, leave a comment.

Email Marketing: A Simple Guide

By Celina Lucas

Email marketing is potentially the most effective way to market your small business – by building a mailing list.

You may have heard the theory that it takes seven ‘touches’ before someone becomes a customer. Certainly it’s true that for marketing to be effective, it has to be persistent. An email newsletter is an excellent way for you to persistently contact potential clients and customers.

If someone has agreed to sign up to your newsletter, then they’re already interested in what you have to offer. By sending them regular newsletters full of interesting and useful contact, you’re keeping your business in front of them (by regular, I mean fortnightly or monthly newsletters. Don’t go crazy and start spamming people with a daily email – they will unsubscribe quicker than you can blink).

So how do you get people to sign up to your list?

Offer them something free and of real value if they sign up: a short eBook, a discount voucher, a report, a tip-sheet

Ask them! If you’re networking, ask if you can add them to your mailing list

Promote your list on social media networks, on your blog, website and marketing materials

This is important because you cannot just go cribbing emails from all over the place and adding them to your list, you’ll be blacklisted before you can say ‘spam’.

You’ll also need to use an email service provider such to actually manage your lists and send your newsletters. It’s vitally important that you use a ‘double opt in’ form which means that people have to confirm that they’re happy to receive the newsletter before it’s sent. Using an email service provider also means subscribers can opt out at any time if they decide they don’t want to receive the newsletters any more.

Of course, providing a newsletter full of great content can also take up quite a lot of time. Again you can outsource this task to a freelance writer or virtual assistant if you don’t have time to do it yourself. Make sure you don’t give your readers the hard sell every time you send them an email. Mix up your sales talk with information, free stuff, news and other interesting content. You can send newsletters as plain text or in HTML formats.

You may want to experiment with the frequency of your newsletters to see what is most effective. Twice a week would probably be too much but monthly newsletters might not be enough. Use a simplified marketing plan to help you map out upcoming newsletters and their content.

Want more information and advice on setting up a home-based business?

Go to to sign up for the 7 day FREE e-course ‘Kickstart Your Home-Based Business’. Domestic Entrepreneur is the one-stop information website for anyone who wants to start earning an income from home, for whatever reason.

Celina Lucas is the author of the Amazon Kindle books ‘How to Start a Business When You’ve Got No Time – Or Money’ and ‘Article Marketing for Beginners’. She runs Domestic plus her virtual assistance business Office Alchemy.

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So what do you think of this tips? Let me know by leaving a comment if there’s anything you want to know more about.

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  1. Great Post. Thanks for sharing the info.

    I have heard about “offering something free” but the two other is new for me, and my questions is will that works?

    (Ask them! If you’re networking, ask if you can add them to your mailing list ; Promote your list on social media networks, on your blog, website and marketing materials)

    If we ask a stranger to give their email will that works? I think we need further effort in build relationship to get that stage.

    I am more interested in how to “Promote your list on social media networks, on your blog, website and marketing materials” is there any different with offering free updates or free e-book?. If you have further explanation about this, I would be happy to read it, :).

    Once again thanks for the great information
    Okto recently posted..How to Sell Your Content in Social Networks : an Interview with Mavis NongMy Profile

  2. Create relevant and useful contents that your prospective customers will be able to use to solve a problem or to feed their passion. When you find what your prospective customers are “thirsty” for, give them something to quench their thirst. When they come for more, you’ll have a chance to put your offer in front of them; as long as the offers would genuinely solve a problem for the, you’ll get them buying from you.
    Shamelle@BetterBloggingWays recently posted..How To Prevent Copy Paste Bloggers & Auto Bloggers From Stealing Your Blog Post ContentMy Profile

  3. Hi Okto, I guess Shamelle has answered you – it is all about the quality of your content. If you write stuff that resonates with your readers, they will want to hear more of what you have to say and will subscribe to your list to do so.

    Do you have a Faceook page? That is important, along with a Twitter account. You can sync your blog with both so that your posts are broadcast immediately they are published. However a note of caution; if that is all you do on Twitter, you will be spamming. Make sure you make the effort to build relationships in the process. If you want to know more about building relationships with Twitter, download the Twitter Report.

    Thanks for commenting.

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