How to Use Facebook to Promote Your Business

Without marketing there is a limit to how far your business can grow. The internet and social media has made it less expensive for you to get your business out there, right in front of those who need to see it. However, you need to know how to do it right. I have written about using Twitter to increase your sales and this guest post on Facebook will give you great tips on how to leverage that social networking site to benefit your business. - Sharon

How to Use Facebook to Promote Your Business

Today most businesses include Facebook promotion as one of their business marketing strategies. Every business should include Facebook in their marketing strategy as early as possible. It is very helpful to the people who are looking to expand their online business growth and this is one of the easiest ways to do so. Here are a few tips that will help you to use Facebook in order to promote your business:


Manage your profile: The first thing you need to look at when you think of promoting your business with Facebook is maintaining your profile. Make sure it gives off a professional look, you can even use privacy settings that determines who should see your posts, so that it will keep your profile even more professional.


Facebook page: You can use this page to brand your business, if you’re able to create a customised page for your business then it can give a more professional look to your business and can help you to share your business information; making you popular and allows you to stand out amongst your competitors. You can seek advice from the experts of the digital media agency to design a business logo, set a colour scheme and other business design related issues which makes it easier for people to find your page.


Groups: Add more friends; this is one of the excellent features of the Facebook that allows you to build a strong business relationship with a wide, new audience. Once you have created your business profile and fan page on Facebook you can join any number of Facebook groups that suit your tastes and that are closely related to your business; this will help your business go viral since there are many members who are already aware of these groups. This will also help to advertise your business link. You can even create your own group that well suits your business and add more members; these groups will help you to publish your business related articles.


Create an events page: Creating an events page is one of the best ways to sell your business products and services. You can do this by promoting an event effectively, some of the ways to do it is:

  • Have social buttons to share your event
  • Promote this event page on a Facebook fan page
  • Allow micro events for it
  • Encourage everyone to share them


Applications: There are many applications which will help your business to spread virally. Use Facebook ads to target your audience, you can post your business related information in the form of text; video, animated image, etc. make use of different Facebook applications in promoting your brand.


Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter




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  1. Facebook is getting more and more important to promote your business, but first you have need a detailed plan to organize your social actions.

    • I have a problem with the fact that Facebook requires you to haunt for fans, they charges you to communicate with those fans you haunted for. It’s a bad business model if you ask me, at least for those of us on the other side.

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